Affiliate Marketing is a powerful and effective marketing strategy used by many businesses today. It involves a merchant (the brand or retailer with a product to market) and an affiliate (an individual or company willing to promote the merchant's product in exchange for a commission).
- The affiliate promotes a product: They do this through various channels like blogs, social media, and websites.
- A potential customer sees the promotion: The customer may click on the link, taking them to the merchant's website.
- The customer makes a purchase: The affiliate earns a commission from the sale.
- Affiliate Marketing is performance-based: Affiliates are only paid a commission once the desired action (a purchase, a sign-up, etc.) has taken place.
- It benefits both parties: The merchant gets more exposure and potentially more sales, while the affiliate earns a commission from the sales they generate.